Glenwood, AL (February 9, 2018) – America’s largest outdoor retailer and pair of tackle manufacturing icons have recently joined with the Pursuit Channel to create “Walmart Reel Life Saturdays presented by Berkley and Abu Garcia.”  

Including state-of-the-art production values, with tips and interstitials hosted by rising TV and YouTube fishing personality Travis Moran, the Saturday morning block (7:00 a.m. – 11:00 a.m. EST, through June 2018) will feature: Jimmy Houston Outdoors, Federation Angler Outdoors, Hank Parker Outdoor Magazine, Hobie Outdoor Adventures, Rick Murphy Sportsman’s Adventures and Bob Redfern’s Outdoor Magazine. 

 “To be partnering with Walmart, the world’s most successful retailer of outdoor gear, is an amazing honor,” said Rusty Faulk, CEO of Pursuit Channel. “Walmart’s buy-now, best-price conveniences, its brand names and signature super brands, paired with sales associates who are often well versed in local knowledge, remains the ultimate shopping experience for outdoors folks on the go.” 

“If you want to learn how to catch more fish,” exclaimed Sportsman’s Adventures’ host Captain Rick Murphy, “tune into the Walmart Reel Life Saturdays fishing block on the Pursuit Channel!”    

“Millions of outdoor folks and their families rely exclusively on Pursuit Channel for their traditional outdoor television,” said Hank Parker, host of Hank Parker’s Outdoor Magazine.  “Our team is very excited about reaching a huge percentage of those enthusiasts thanks to the additional support of iconic fishing nameplates like Walmart and Pure Fishing.”

Pursuit Channel showcases dozens of leading outdoor television series, including: Jimmy Houston Outdoors; Trailing the Hunter’s Moon; Ducks Unlimited Television; Deer and Deer Hunting, Destination Whitetail, Land of Whitetails and Modern Shooter; Canadian Whitetail TV; Drake’s Migration Nation; The High Road with Keith Warren; Americana Outdoors; Deer Gear TV; Yamaha’s Whitetail Diaries; The Bear Whisperer; Cabela’s Fisherman’s Handbook and Ranger Boats’ IFA Redfish Tour; the Collegiate Bass Series and Texas Team Trail; Turkey Call and Save the Habitat. Save the Hunt.; Gamekeepers of Mossy Oak and Mossy Oak Country Roots; Wallhanger TV; Winchester and Drury’s Natural Born; American Airgunner; Freedom Fighters; Military Collector’s TV,  Professional Shooting Clay Association; Doug Koenig’s Championship Season; Reaper Outdoors; The American Way; Love of the Hunt; Shoot Straight with Chad Shearer; Open Season; The Best of the West; Long Range Reality; On the Water with Hank Parker; Primal Instinct; Ultimate Outdoors with Wayne Pearson; Sporting Dog Adventures; Majesty Outdoors; Jason Peterson into the Wild; Trigger Time; Where in the World is Colorado Buck; Higdon Outdoors TV; The Grind Waterfowl TV; Blitz TV; Bob Redfern’s Outdoor Magazine; Trophy Hunter TV and Blue Collar Adventures.

Featuring the category’s largest universe of true HD homes, Pursuit Channel is active in millions of American television households, and millions more via HD linear and OTT feeds, including Pursuit is the only audited outdoors television network viewable to all DIRECTV HD (604 PRST), AT&T HD (1644), DISH Network (393 PRST), Fios by Verizon (818) and Centurylink Prism (1677) subscribers.